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Knowledge

Practical poultry decisions, explained clearly

Evidence-aware guidance for farm managers, veterinarians and nutritionists—without replacing flock diagnosis or professional advice.

Featured · 7 min read

What are phytogenic feed additives?

A practical introduction to plant-derived poultry additives, what they may support, and how to assess a product beyond its ingredient list.

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Industry & Regulation

Phytogenics vs antibiotic growth promoters

A careful comparison of purpose, evidence and limits—why phytogenics can support an antibiotic-reduction system but are not a simple medicine substitute.

13 Aug 2026 6 min read
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Seasonal Guides

Heat stress in Indian poultry: a month-by-month summer plan

A prevention-first summer plan covering shed readiness, water, feeding, ventilation and flock records before and during India’s hottest months.

6 Aug 2026 6 min read
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Farm Management

Wet litter in broilers: causes, cost and control

A practical method for tracing wet broiler litter to drinkers, droppings, ventilation, feed or enteric pressure—and measuring whether corrections work.

6 Aug 2026 6 min read
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Nutrition & Feed

Natural vs synthetic choline: a cost and performance comparison

A practical comparison of nutrient form, handling, product-specific equivalence and whole-programme cost when reviewing poultry choline sources.

23 Jul 2026 6 min read
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Editorial pipeline

Planned technical articles

These titles are planned, not published advice. Their pages remain unavailable until technical review and complete copy are ready.

Phytogenics & SciencePlanned article

Essential oils in poultry nutrition: how they actually work

Planned technical guidance on essential-oil chemistry, delivery, dose, stability and realistic mechanisms in poultry nutrition.

12 Nov 2026
Phytogenics & SciencePlanned article

Why ‘standardisation’ is the word that separates good phytogenics from bad

Planned guide to botanical identity, marker compounds, finished-product controls and batch consistency in phytogenic products.

5 Nov 2026
Poultry HealthPlanned article

Fatty liver syndrome in layers: prevention through nutrition

Planned guidance on fatty-liver risk, differential diagnosis and nutrition and management review in high-producing layers.

29 Oct 2026
Nutrition & FeedPlanned article

Mycotoxins in poultry feed: the silent FCR killer

Planned guidance on representative sampling, storage risk, liver findings and performance monitoring when mycotoxin exposure is suspected.

29 Oct 2026
Poultry HealthPlanned article

CRD in poultry: symptoms, spread and supportive management

Planned guidance on recognising chronic respiratory disease patterns, correcting environmental pressure and seeking a confirmed diagnosis.

22 Oct 2026
Seasonal GuidesPlanned article

Winter respiratory management

Planned practical guidance on minimum ventilation, humidity, ammonia and diagnosis during cool-weather respiratory pressure.

15 Oct 2026
Nutrition & FeedPlanned article

How to read a feed additive label

Planned checklist for reading composition, standardisation, dose, route, storage, evidence and claim language on poultry additive labels.

8 Oct 2026
Farm ManagementPlanned article

Feed route or water route?

Planned decision guide comparing speed, consistency, equipment, intake variation and compatibility for feed and drinking-water delivery.

1 Oct 2026
Seasonal GuidesPlanned article

Summer poultry management checklist

Planned printable checklist for fans, pads, water, generators, alarms, feeding and flock monitoring before peak summer.

17 Sept 2026
Industry & RegulationPlanned article

Reducing antibiotic use without losing performance

Planned framework for prevention, diagnostics, gut control and measured farm trials when reducing unnecessary antibiotic exposure.

10 Sept 2026
Industry & RegulationPlanned article

AMR and the future of poultry production in India

Planned India-focused overview of antimicrobial resistance, stewardship, prevention, diagnosis and responsible treatment access.

3 Sept 2026
Seasonal GuidesPlanned article

Monsoon gut health guide

Planned seasonal guidance on poultry water, litter, feed storage and enteric monitoring through humid monsoon conditions.

27 Aug 2026
Poultry HealthPlanned article

Improving hatchability: the male breeder factor

Planned guide to separating infertility from embryonic loss and reviewing male condition, mating activity and semen quality.

20 Aug 2026
Poultry HealthPlanned article

Coccidiosis in poultry: recognising it early

Planned guide to clinical and subclinical coccidiosis, lesion scoring, programme timing and prompt veterinary investigation.

13 Aug 2026
Poultry HealthPlanned article

Inclusion Body Hepatitis: what farms need to know

Planned overview of IBH warning signs, sampling, differential diagnosis, biosecurity and veterinarian-led outbreak response.

6 Aug 2026